CEO of Gerard Cosmetics Jen Gerard Speaks Out Against Jaclyn Hill

Just three months after Makeup Geek’s founder, Marlena Stell, spoke about her experiences with Jaclyn Hill…

Meredith Duxbury Collaborates With Morphe on Limited Edition Makeup Collection

Can Meredith Duxbury help Morphe tap Gen Z? The TikTok star has joined forces with…

Why Gen Z Hates The TikTok ‘Blueberry Milk Nails’ Trend

Blueberry milk nails are TikTok’s latest beauty trend to sweep the app. But rather than…

Carina Chaz DedCool Header

Carina Chaz Is Building The Fragrance Brand For The Future: Say Hello To DedCool

Despite identifying as a “zillennial”, Carina Chaz feels very Gen Z. Softly spoken, stylish in…

James Charles Announces Makeup Brand ‘Painted’ Coming Summer 2023

James Charles has finally announced the launch of his own makeup brand. After years of…

The Ordinary Tackles Post-Acne Marks With New Serum

Most of us suffer from acne or a rogue spot, perhaps more frequently than we’d like to…