Centennial World is an independent media brand that covers internet culture, the creator economy, and technology news for young women. We’re chronically online so our audience doesn’t have to be.
We publish across podcast, YouTube, TikTok and Substack. We don’t ask our audience to come to us — we publish where young people already are, in the formats they already use.
Every campaign comes with guaranteed numbers and a post-campaign report measured against them. Percentages below are measured against those guarantees (and our audience’s parasocial relationship with us is why we beat them!).
Podcast launch & event
Tempus One
Alcohol
Tempus One wanted to reach Gen Z drinkers through a cultural moment rather than category advertising. We built the launch of High Steaks podcast around this objective, opening with a packed Sydney CBD event for 85+ creators, listeners and industry.
In addition to the live event, we built a custom media partnership across podcast, TikTok and Substack for optimum reach.
Listeners at our podcast network launch event, Sydney, March 2025.Earned coverage of High Steaks on The Morning Show.
12.4M121% of guarantee
Impressions
1.9Min six months
Listens
310K103% of guarantee
Social views
110%campaign-wide
Delivery
What our audience said
Year-long partnership
BRITA
CPG
To position BRITA as a sustainable lifestyle brand with Gen Z, we integrated them across our channels once a week for twelve months.
This always-on partnership across podcast, YouTube, TikTok and Substack included host-read ads, co-created brand-aligned episodes, a branded TikTok series, founder storytelling, and banner advertising.
80M+126% of guarantee
Impressions
1.6M+109% of guarantee
Views & listens
84across channels
Pieces of content
70%over 12 months
Audience growth
What our audience said
Buyout, native episode & social
Bumble
Tech
Bumble’s “For The Love of Love” campaign encouraged Gen Z to give dating apps another chance. We made love and dating the editorial thread across a full month of programming.
For an integrated partnership across podcast and TikTok, Bumble had a month-long exclusive buyout of Mini Scroll, one co-created native episode (video essay) on Infinite Scroll, and supporting TikToks driving users to the Bumble-sponsored episodes.
7.2M169% of guarantee
Impressions
358K179% of guarantee
Social views
304K119% of guarantee
Podcast listens
28.2Kcomments, likes, saves
Engagements
What our audience said
Branded video mini-series
BRITA
CPG
After a year of partnership, BRITA and Centennial World co-created a video series around Gen Z mental health and the pressure to be permanently online called Touch Grass.
A branded series nested in the Mini Scroll hero feed for reach, the campaign included eight episodes filmed outdoors, short-form cut downs of each episode across TikTok, Reels and Shorts, full series branding and product placement throughout.
Filmed outdoors with product placement in every episode.
55.1M137% of guarantee
Impressions
821K103% of guarantee
Views & listens
35TikTok, Reels, Shorts
Short-form cuts
8plus pre-roll
Episodes
What our audience said
Integrated product launch
Jurlique
Beauty
To support the launch of Jurlique’s Holy Basil & Aloe Hydrating Mist, we created a campaign to get the product in front of Gen Z women who love skincare.
An integrated partnership across podcast and TikTok, the partnership included ad-reads across Mini Scroll with product placement in every episode, branded founder content, and sponsored clips published on the Mini Scroll TikTok account.
7.1M134% of guarantee
Impressions
2.8Mfrom clips alone
Social views
86.6K144% of guarantee
Listens
190%campaign-wide
Delivery
What our audience said
Thought leadership & founder campaign
Qatar Airways
Travel
Qatar Airways partnered with us around Web Summit, where our founder was invited to present on the future of media consumption.
A blended media and founder-led partnership across podcast and social, the partnership included a two-week Mini Scroll takeover with host-read ads and trackable links, a sponsored segment on our founder’s travel experience with the airline, and two short-form vlogs from our founder at the summit.
500K+106% of guarantee
Impressions
150KRSS & YouTube
Listens
10Kacross campaign
Social views
What our audience said
Podcast & event content campaign
ING Bank
Finance
To amplify ING’s research into Gen Z finances, dating, and young people’s priorities for their next stage of life, we created a campaign that focused on real-world experience.
This integrated campaign included burned-in host-read ads across Mini Scroll with above-the-fold CTAs, plus creative TikTok content captured at ING’s Dating on a Dime event, where we interviewed real Gen Z daters on their experiences and priorities.
Vox pops captured at ING’s Dating on a Dime event.
17.8M155% of guarantee
Impressions
105K175% of guarantee
Listens & views
What our audience said
Trendjacking campaign
Colgate
Health
To support the launch of the Colgate Optic White Vitamin C toothpaste, we created an organic trendjacking campaign turned around in 24 hours.
Building on the already-viral conversation around “glow up” culture on TikTok, the partnership included a sponsored segment featuring a brand ambassador interview, product placement, and supporting TikTok content to reframe oral health as a step before cosmetic enhancement.
7.6M143% of guarantee
Impressions
231K107% of guarantee
Listens & views
What our audience said
Branded podcast series
Plaion
Gaming
Plaion backed a five-episode video series on the history, wins and obstacles facing women and gender-diverse people in the video games industry.
A branded series nested in the Mini Scroll feed with full season branding, short-form cuts and Substack banners. This was our first branded mini series, and our podcast audience has grown over 4× since it ran.
Full season branding across every episode.
5.5M+110% of guarantee
Total reach
275K110% of guarantee
Social views
11.6K177% of guarantee
Substack views
What our audience said
The audience
The Gen Z audience brands actually need.
Our culty female audience treats us as part of their daily routine.
Female88%
Under 3477%
Australia, USA & UK90%
SydneyNew YorkLondon15M monthly social views400K monthly listens
Performance
We beat the benchmark on every channel.
Channel
Us
Benchmark
Podcast completion
85%
80%
YouTube engagement
27.1%
25%
Social engagement
12.1%
9.3%
Substack open rate
54%
34%
Benchmarks per TAGLAB, Podgagement, Quillpodcasting, Phlanx and Admailr. Our engagement outperforms direct competitors by 26%.
Unedited comments from YouTube and our DMs
The TikTok experiment
We told people to watch TikTok like a podcast. It worked.
In May 2026 we launched a long-form TikTok account for Mini Scroll. We were watching user behaviour shift and audiences become increasingly platform-agnostic, so we tested a theory: young people would watch an entire podcast on TikTok, and if they liked it, they would keep coming back. We publish Mini Scroll’s full and unedited stories — some are up to 20+ minutes long — with an on-screen prompt telling viewers to listen to it like a podcast. In under five months we built a cult following that watches Mini Scroll on TikTok specifically, and partners like Colgate, ING and Jurlique have jumped on board.
Centennial World produces a range of Gen Z video podcasts — shows we run, shows we launched, and shows we collaborate on with brands.
Monthly deep dive
Infinite Scroll
Infinite Scroll is a monthly deep dive into internet culture, exploring themes surrounding viral stardom, the creator economy, and how social media is shaping Gen Z.
Mon, Tue, Thu · Hero feed
Mini Scroll
Mini Scroll is a short-form internet culture news podcast that runs 3x a week, giving listeners a mini run-down on the biggest stories on the internet from that day.
Wednesdays
Mini Tech Scroll
Mini Tech Scroll is a weekly technology and social media news podcast, released on Wednesdays. The episodes provide short-form updates on the latest tech-related news stories that impact Gen Z.
Launched by us · now independent
High Steaks
High Steaks is a podcast exploring iconic celebrity beef. (Get it, High Steaks?) Hosted by Laura Masia, Digital Editor at TV WEEK, and Madi Bogisch, Senior Lifestyle Writer at WHO Magazine. After reaching over 2 million listens in 18 months on the network, the show is now independent.
Branded series · BRITA
Touch Grass
Touch Grass was a branded podcast series in partnership with BRITA interviewing creatives about how they protect their mental health while being chronically online for work.
Branded series · Plaion
Let The Girls Game
Let The Girls Game was a branded podcast series in partnership with Plaion exploring the history, successes, and challenges of women and gender-diverse people in the gaming industry.
How we partner
Every campaign is integrated.
Get in front of Gen Z with Centennial World. Our campaigns are custom-built and woven into the shows our audience already loves, with the concept, production and placement all in one package.
Campaigns can combine any of the following:
PodcastsInfinite Scroll, Mini Scroll, Mini Tech Scroll, custom branded mini series
YouTubeCentennial World network channel
TikTokCentennial World (verified brand account) & Mini Scroll Podcast
SubstackKeep Scrolling For…
EventsGet in front of Gen Z consumers IRL
Founder-ledLauren Meisner TikTok & Instagram
Our audience welcomes our sponsors rather than scrolling past them
Ready-to-buy packages
Podcast Ad Packages
From $7K AUD
Min. 200,000 listens · 250,000 social views · 3M impressions
10 episodes of our hero show, Mini Scroll
Host-read and burned-in ads at the top of every episode
Product placement in every episode
Trackable link above the fold in every description
Sponsored stories clipped to the Mini Scroll TikTok account
Post-campaign report against guarantees
TikTok Branded Videos
From $3K AUD
Min. 100,000 views · 500K impressions
One branded creative video
Published on the Centennial World verified brand account
Broad usage rights
Post-campaign report against guarantees
Most popular
Co-Created Branded Podcast Episode & Social Package
From $10K AUD
Min. 25,000 listens · 200,000 social views · 1.55M impressions
A single video episode for Infinite Scroll, co-created with your brand or client around key messages, research, or a specific campaign
Host-read and burned-in ads at the top of the episode, and branded touchpoints throughout
Option for a brand ambassador interview
Product placement throughout
Three short-form clips promoting the sponsored episode, published across Centennial World TikTok and Shorts
Broad usage rights
Post-campaign report against guarantees
Free add-on
Substack Features
Complimentary
With any package deal · 2,500+ subscribers · 54% open rate
Banner placement or a written inclusion in Keep Scrolling For…
Included at no cost alongside any package deal
Selective
Custom Branded Mini Series
From $30K AUD
Scoped per series
A full series concepted and produced for your brand
Nested in an existing RSS feed and on the Centennial World YouTube channel, so it launches with an audience
Product placement across every episode
Short-form cuts across TikTok and Shorts
Full series branding, including cover art
Presentation of results at the end of the series
Founder-Led
From $2K AUD
Scoped per campaign
Branded content on Lauren Meisner’s own TikTok and Instagram
Speaking, hosting and panel moderation
Founder storytelling woven through a wider campaign
Scoped per campaign
Post-campaign report against guarantees
Build your enquiry
Select any combination above. Substack features come free with any package deal.
Selected
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Indicative from
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What brands say
No one gets it like we do.
"A go-to for youth audiences. Collaborative, honest, always on trend."
Thom Landers — previously Edelman Australia
"No one understands Gen Z like Centennial World."
Jessica Travers — Estée Lauder
"Reinvigorated our team to reach the Gen Z shopper."
Samantha Beckwith — previously AMOREPACIFIC
The founder
Lauren Meisner
Lauren Meisner is a new media founder, internet culture strategist, and leading voice on the attention economy based in Sydney.
She is the Founder & Director of Centennial World, an award-winning Gen Z media network she bootstrapped to 20 million reach per month, and the founder of SponStudio, a platform rethinking how podcasts get funded.
In 2019 she spotted a gap for a youth publisher covering internet culture and the creator economy with the seriousness those subjects deserved, and built Centennial World to fill it. She began her career as a writer in digital publishing, with bylines in ELLE Australia, Harper's BAZAAR Australia and more.
