Where Gen Z women come to understand the internet.

Tempus One wanted to reach Gen Z drinkers through a cultural moment rather than category advertising. We built the launch of High Steaks podcast around this objective, opening with a packed Sydney CBD event for 85+ creators, listeners and industry.

In addition to the live event, we built a custom media partnership across podcast, TikTok and Substack for optimum reach.

To position BRITA as a sustainable lifestyle brand with Gen Z, we integrated them across our channels once a week for twelve months.

This always-on partnership across podcast, YouTube, TikTok and Substack included host-read ads, co-created brand-aligned episodes, a branded TikTok series, founder storytelling, and banner advertising.

Bumble’s “For The Love of Love” campaign encouraged Gen Z to give dating apps another chance. We made love and dating the editorial thread across a full month of programming.

For an integrated partnership across podcast and TikTok, Bumble had a month-long exclusive buyout of Mini Scroll, one co-created native episode (video essay) on Infinite Scroll, and supporting TikToks driving users to the Bumble-sponsored episodes.

After a year of partnership, BRITA and Centennial World co-created a video series around Gen Z mental health and the pressure to be permanently online called Touch Grass.

A branded series nested in the Mini Scroll hero feed for reach, the campaign included eight episodes filmed outdoors, short-form cut downs of each episode across TikTok, Reels and Shorts, full series branding and product placement throughout.

Filmed outdoors with product placement in every episode.

To support the launch of Jurlique’s Holy Basil & Aloe Hydrating Mist, we created a campaign to get the product in front of Gen Z women who love skincare.

An integrated partnership across podcast and TikTok, the partnership included ad-reads across Mini Scroll with product placement in every episode, branded founder content, and sponsored clips published on the Mini Scroll TikTok account.

Qatar Airways partnered with us around Web Summit, where our founder was invited to present on the future of media consumption.

A blended media and founder-led partnership across podcast and social, the partnership included a two-week Mini Scroll takeover with host-read ads and trackable links, a sponsored segment on our founder’s travel experience with the airline, and two short-form vlogs from our founder at the summit.

To amplify ING’s research into Gen Z finances, dating, and young people’s priorities for their next stage of life, we created a campaign that focused on real-world experience.

This integrated campaign included burned-in host-read ads across Mini Scroll with above-the-fold CTAs, plus creative TikTok content captured at ING’s Dating on a Dime event, where we interviewed real Gen Z daters on their experiences and priorities.

To support the launch of the Colgate Optic White Vitamin C toothpaste, we created an organic trendjacking campaign turned around in 24 hours.

Building on the already-viral conversation around “glow up” culture on TikTok, the partnership included a sponsored segment featuring a brand ambassador interview, product placement, and supporting TikTok content to reframe oral health as a step before cosmetic enhancement.

Plaion backed a five-episode video series on the history, wins and obstacles facing women and gender-diverse people in the video games industry.

A branded series nested in the Mini Scroll feed with full season branding, short-form cuts and Substack banners. This was our first branded mini series, and our podcast audience has grown over 4× since it ran.

Full season branding across every episode.