Can Influencers Ever Really Rebrand?

One week ago, JoJo Siwa took to her Instagram to issue a content warning.  “The…

Are TikTok Creators Influential Enough to Save the Platform?

This article was originally published on January 13, 2023. Updated on March 19, 2024. Despite…

Amouranth is the Blueprint: How The E-Girl Maintains Relevancy After a Decade Online

Kaitlyn Siragusa, better known by her moniker, Amouranth, has no problem pushing boundaries on social…

Mikayla Nogueira vs. Illusion Bronze’s Matthew Stevens: How Smaller Creators Leverage Influencer Scandal for Clout

Follower counts, views, and engagement have become some of the most important metrics in the…

Tunnel Girl: A Full Breakdown On TikTok’s Viral Construction Controversy

From a nine-month world cruise to an (alleged) 59 million-dollar wedding, almost anything can go viral on TikTok.  While the…

The Gypsy Rose Blanchard Obsession: Are We Finally Embracing Nuance or Just Captivated by True Crime?

For months, TikTok users have been counting down the days until Gypsy Rose Blanchard’s release…