10 of the Biggest Viral Moments in 2024

The Rise of Doxxing: How TikTok has Normalised the Invasion of Privacy Online

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The Mainstream-ification of ASMR Content: From Whisper Community to Celebrity Gag

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The History & Legacy of the Brit Crew: Lessons From One of the First Creator Collectives
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TikTok as The New Tumblr: How Social Media (Overtly) Counters The Body Positivity Movement
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Unpacking The Ballerina Farm Discourse & What it Means For The Tradwife Movement
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Kamala Is Brat: How Kamala HQ Became Part of The Gen Z Zeitgeist

On July 23rd, Special Correspondent Jamie Gangel faced the daunting task of explaining the “Kamala IS brat” lore to…

How Dating Exposés Have Shaped TikTok’s Pivot to Long-Form Content

This article was originally published on February 20, 2024. Updated on July 16, 2024. Since…

The ‘Office Siren’ Trend And Motorcycle Thirst Traps: TikTok & Its Love For Delusions

‘Delulu is the solulu’ should be, at this point, an expired TikTok moment. And yet,…

The Demise of Online Product Reviews: From Shady Influencer Practices to AI-Generated Content
What We Owe Each Other: The Dark Side of the Digital Bystander Effect
Is 2024 Coachella’s Comeback?
Can Influencers Ever Really Rebrand?
Are TikTok Creators Influential Enough to Save the Platform?
Amouranth is the Blueprint: How The E-Girl Maintains Relevancy After a Decade Online

Tradwife Life: How This Alt-Right Label Has Mistakenly Taken Over The ‘Momosphere’

Taking center stage online in recent months is the “Momosphere”— a corner of the internet…

The TikTok Search Bar: How The Algorithm Starts Rumors in Pursuit of Virality

This article was originally published on March 7, 2023. Updated on February 27, 2024.   Since…

The TikTok-UMG Power Struggle: What is Music Without the Short-Form Video Platform?

It’s been around two weeks since Universal Music Group (UMG) did the unthinkable and removed their entire…

Bumble Introduces New AI Feature to Identify Scams and Fake Profiles
Taylor Swift & The Dangers of Deepfakes Online
The ‘Pookie’ Lore: What Campbell & Jett Puckett’s Viral Fame Says About CoupleTok 
“Flop Influencers”: The Impact of Instant TikTok Fame on Creator Longevity and Online Communities
Mikayla Nogueira vs. Illusion Bronze’s Matthew Stevens: How Smaller Creators Leverage Influencer Scandal for Clout
Tunnel Girl: A Full Breakdown On TikTok’s Viral Construction Controversy
Halley Kate & Sophia LaCorte NYC TikTok Influencer Drama: A Full Breakdown
BLACKPINK’s Jisoo Joins Dyson as Brand Ambassador
Billie Eilish Officially Comes Out: “Wasn’t it Obvious?”
Holly Scarfone Accused of “Glamourising” Drastic Weight Loss Journey on TikTok
Madelaine Brockway & Her Bid For TikTok Fame: Everything We Know About The Multi-Million Dollar Viral Wedding
Trisha Paytas Is Pregnant With Second Baby One Year After Welcoming Daughter
The Pokimane & Myna Snacks Cookie Controversy: A Full Breakdown
Dave Portnoy & Brianna Chickenfry Stir Backlash With ‘9-5 Job’ Commentary on BFFs Pod
Colleen Ballinger Returns to YouTube Following Grooming Allegations & ‘Toxic Gossip Train’ Apology
Is TikTok Boosting Brands on TikTok Shop? New Update Moves The App From Entertainment to E-Commerce
Casey Neistat Finally Speaks on What Happened to His David Dobrik Documentary ‘Under the Influence’
Brittany Broski Faces Backlash For Leaked ‘Close Friends’ Clip
Sofia Franklyn Issues Apology to Trisha Paytas Following Backlash For Saying She “Loves” Her Mental Illness
Rosanna Pansino Speaks Out Against Colleen Ballinger Following MrBeast Controversy
The Era of The Trans Influencer: 5 Creators on The Power of TikTok in Uniting The Trans Community
Internet Users Question MrBeast’s Intentions After Philanthropy Video Building Wells in Africa
TikTok Creators Challenge Racism on BookTok Amid Tillie Cole Controversy
Tea Channel ‘Spill Sesh’ Reveals Identity After Five Years of Anonymity
Are Addison Rae and Omer Fedi Still Together? 
Where Charli D’Amelio’s Walmart Stunt Fits In The Gen Z ‘9-5’ Work Discourse