The Rise of Ragebait: From Bizarre Influencer Lies to Insidious Political Strategies

10 of the Biggest Viral Moments in 2024

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The Rise of Doxxing: How TikTok has Normalised the Invasion of Privacy Online

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The Mainstream-ification of ASMR Content: From Whisper Community to Celebrity Gag
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The History & Legacy of the Brit Crew: Lessons From One of the First Creator Collectives
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TikTok as The New Tumblr: How Social Media (Overtly) Counters The Body Positivity Movement
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Unpacking The Ballerina Farm Discourse & What it Means For The Tradwife Movement

Hannah Neeleman, who you might know on TikTok as the proud Mormon woman behind ‘Ballerina…

Kamala Is Brat: How Kamala HQ Became Part of The Gen Z Zeitgeist

On July 23rd, Special Correspondent Jamie Gangel faced the daunting task of explaining the “Kamala IS brat” lore to…

How Dating Exposés Have Shaped TikTok’s Pivot to Long-Form Content

This article was originally published on February 20, 2024. Updated on July 16, 2024. Since…

The ‘Office Siren’ Trend And Motorcycle Thirst Traps: TikTok & Its Love For Delusions
The Demise of Online Product Reviews: From Shady Influencer Practices to AI-Generated Content
What We Owe Each Other: The Dark Side of the Digital Bystander Effect
Is 2024 Coachella’s Comeback?
Can Influencers Ever Really Rebrand?
Are TikTok Creators Influential Enough to Save the Platform?

Amouranth is the Blueprint: How The E-Girl Maintains Relevancy After a Decade Online

Kaitlyn Siragusa, better known by her moniker, Amouranth, has no problem pushing boundaries on social…

Tradwife Life: How This Alt-Right Label Has Mistakenly Taken Over The ‘Momosphere’

Taking center stage online in recent months is the “Momosphere”— a corner of the internet…

The TikTok-UMG Power Struggle: What is Music Without the Short-Form Video Platform?

It’s been around two weeks since Universal Music Group (UMG) did the unthinkable and removed their entire…

Taylor Swift & The Dangers of Deepfakes Online
The ‘Pookie’ Lore: What Campbell & Jett Puckett’s Viral Fame Says About CoupleTok 
“Flop Influencers”: The Impact of Instant TikTok Fame on Creator Longevity and Online Communities
15 of The Most Iconic Internet Moments of 2023
CruiseTok: Why a 9-Month World Cruise is Going Viral on TikTok
Who is Gwen The Milkmaid? ASMR YouTuber GwenGwiz Re-Emerges as Tradwife TikToker— But is She For Real?
The Story of Ken Waks: How a Marketing Exec Exploited “Murder” for Commercial Success
Singer-Songwriter Laurel on Being Present on Social Media, Her Creative Process & Performing With Flume
What is a ‘Beige Flag’? The Latest Dating Trend Sweeping TikTok
Why TikTok’s ‘Blue Couch Girl’ Went Viral
When Did Filming People In Public Become The Norm?
Pop Culture is Tefi Pessoa’s Calling
Influencers Respond To Accusations Of Unequal Treatment On “Tarte Island” Brand Trip
Maureen Kelly Apologises For TikTok Video Addressing Tarte Cosmetics Brand Trip Controversies
TikTok’s British Vs. American Chinese Food Debate, Explained
From Bama Rush to Crimsonette Tryouts: How The University of Alabama has Captivated TikTok
Dylan Mulvaney Reveals That Bud Light Never Reached Out Amid Transphobic Backlash
Gen Z’s Politeness Paradox: How ‘No-Nuance’ TikTok Is Changing Empathy And Communication Online
Carina Chaz DedCool Header
Carina Chaz Is Building The Fragrance Brand For The Future: Say Hello To DedCool
Does It Matter If Influencers Are Faking Coachella Content?
From YouTuber Books To Influencer Podcasts: How Creators Are Catering To The Demand For Free Content
TikTok’s Hunger Games Renaissance: Lionsgate PR Strategy Or Gen Z Nostalgia?
The Buzz About Lemon8: How TikTok’s Unprecedented Success Has Led To A Culture Of Panic Downloads & Declining Apps
TikTok Star Tara Lynn & Her Fetishisation Of Queer Women: A Full Breakdown
The Ordinary Tackles Post-Acne Marks With New Serum
Stephanie ‘Hex’ Bendixsen on the Rise of F1, Women in Gaming & Combating Discrimination Online