Is 2024 Coachella’s Comeback?

This article was originally published on April 19, 2022. Updated on March 15, 2024. Ah…

Can Influencers Ever Really Rebrand?

One week ago, JoJo Siwa took to her Instagram to issue a content warning.  “The…

Are TikTok Creators Influential Enough to Save the Platform?

This article was originally published on January 13, 2023. Updated on March 19, 2024. Despite…

The ‘Pookie’ Lore: What Campbell & Jett Puckett’s Viral Fame Says About CoupleTok 

As you scroll through the FYP, you’re bound to stumble across some couple content—whether it involves someone…

“Flop Influencers”: The Impact of Instant TikTok Fame on Creator Longevity and Online Communities

Ever since TikTok became the culture-defining app, the internet has completely changed. Gone are the days when…

Mikayla Nogueira vs. Illusion Bronze’s Matthew Stevens: How Smaller Creators Leverage Influencer Scandal for Clout

Follower counts, views, and engagement have become some of the most important metrics in the…