culture

Why Gen Z Hates The TikTok ‘Blueberry Milk Nails’ Trend
Introducing ‘Astrolove’: How Bumble Taps into Gen Z’s Astrology Obsession
The Story of Ken Waks: How a Marketing Exec Exploited “Murder” for Commercial Success
Why TikTok’s ‘Blue Couch Girl’ Went Viral
When Did Filming People In Public Become The Norm?
From Bama Rush to Crimsonette Tryouts: How The University of Alabama has Captivated TikTok
Gen Z’s Politeness Paradox: How ‘No-Nuance’ TikTok Is Changing Empathy And Communication Online
Does It Matter If Influencers Are Faking Coachella Content?
From YouTuber Books To Influencer Podcasts: How Creators Are Catering To The Demand For Free Content
TikTok’s Hunger Games Renaissance: Lionsgate PR Strategy Or Gen Z Nostalgia?
The Hailey Bieber Witch-Hunt: Why Brands Need To Stop Capitalising On ‘Female Rivalry’ For Social Media Marketing
Rainbow History Class Takes Queer & Trans Stories From TikTok To Audiobook
Why TikTok Users Are Debating The Value Of ‘Identity Capital’
Makeup Artist Tajia Reed Speaks Out Against Lack Of Credit For Black TikTok Creators After Her Transition Goes Viral
Why TikTok’s ‘De-Influencing’ Trend Is Not Here To Stay
What Is ChatGPT & How Will AI Impact The Influencer Economy?
10 Most Viral Pop Culture Moments of 2022
Could AI-Generated Portraits Be TikTok’s Most Unethical Trend To Date?
How YouTube’s ‘Storytime’ Era Has Informed True Crime Content Online
What Are ‘Dabloons’? How A Cat Meme Turned Into Imaginary TikTok Currency