Off the back of TikTok‘s most dramatic week yet, both fans and creators are calling for a new generation of stars to reign supreme. From diss tracks, to arrests, to hooking up with each other’s partners, TikTok’s first content collectives— The Hype House and Sway House— have bred more problematic stars than positive role models, and users are ready for some fresh blood and new content.
Now, it looks like that call might be answered.
This weekend, influencers Zach Clayton and Jacob Sartorius revealed to The Hollywood Fix that they’re forming a content group of their own.
“We’re making an OG house,” explains Zach. “It’s going to be a lot of the original YouNow kids and Musically kids…Just people that used to be really poppin’ back in 2017, 2016, and we’re just getting everybody together.”
Zach says the new collective has been six months in the making. “We want to make sure we’ve got the right people and we have no bad start,” he elaborates, alluding to the rocky start both The Hype House and Sway House saw.
Three short months after its inception, The Hype House was riddled with drama when co-founder Daisy Keech put its members on blast, namely house manager Thomas Petrou. Daisy claimed that Thomas was controlling, manipulative, and stealing their money. Thomas hit back with his own video filled with receipts which debunked many of Daisy’s claims. Daisy then left The Hype House and started her own content collective, The Clubhouse Beverly Hills.
Sway House, on the other hand, seemed more stable up until recently. Founded by management company TalentX Entertainment, Sway quickly garnered a reputation for underage partying. This escalated back in May when two members, Bryce Hall and Jaden Hossler, were arrested on drug-related charges. Jaden and co-founder Josh Richards subsequently left the Sway House and Josh penned an open letter admitting he got caught up in the L.A. partying lifestyle.
Though Zach and Jacob couldn’t say exactly when their new house would officially come together, the internet personalities, who shot to fame on YouNow and Musically respectively, also revealed that Ariel Martin AKA Baby Ariel, would be joining. Ariel became wildly popular on Musically and has since branched out into music and acting.
The news of Zach and Jacob’s OG content house comes just one week after four members of The Clubhouse Beverly Hills— Isaak Presley, Sebastian Topete, Chase Keith, and Christopher Romero— seemingly moved out. The boys teased their own collective called Clubhouse For The Boys, however CFTB’s Instagram has since been deleted, so the jury’s out on that one.
We’re so ready for a throwback creator house. Check back for updates on Zach, Jacob, and Ariel’s new project.