BBG to BBLs to Pilates Princesses: The Toxic Evolution of Fitness Influencer Culture

Celebrity Blind Items: The History, Popularity & Ethical Implications of Unverified Claims

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The Rise of Ragebait: From Bizarre Influencer Lies to Insidious Political Strategies

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10 of the Biggest Viral Moments in 2024
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The Rise of Doxxing: How TikTok has Normalised the Invasion of Privacy Online
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The Mainstream-ification of ASMR Content: From Whisper Community to Celebrity Gag
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The History & Legacy of the Brit Crew: Lessons From One of the First Creator Collectives

This is the script for the ‘infinite scroll podcast’ episode: ‘The History & Legacy of…

TikTok as The New Tumblr: How Social Media (Overtly) Counters The Body Positivity Movement

This is the script for the ‘infinite scroll podcast’ episode: ‘TikTok as The New Tumblr:…

Unpacking The Ballerina Farm Discourse & What it Means For The Tradwife Movement

Hannah Neeleman, who you might know on TikTok as the proud Mormon woman behind ‘Ballerina…

Kamala Is Brat: How Kamala HQ Became Part of The Gen Z Zeitgeist
How Dating Exposés Have Shaped TikTok’s Pivot to Long-Form Content
The ‘Office Siren’ Trend And Motorcycle Thirst Traps: TikTok & Its Love For Delusions
The Demise of Online Product Reviews: From Shady Influencer Practices to AI-Generated Content
What We Owe Each Other: The Dark Side of the Digital Bystander Effect
Is 2024 Coachella’s Comeback?

Can Influencers Ever Really Rebrand?

One week ago, JoJo Siwa took to her Instagram to issue a content warning.  “The…

Are TikTok Creators Influential Enough to Save the Platform?

This article was originally published on January 13, 2023. Updated on March 19, 2024. Despite…

Tradwife Life: How This Alt-Right Label Has Mistakenly Taken Over The ‘Momosphere’

Taking center stage online in recent months is the “Momosphere”— a corner of the internet…

Taylor Swift & The Dangers of Deepfakes Online
The ‘Pookie’ Lore: What Campbell & Jett Puckett’s Viral Fame Says About CoupleTok 
“Flop Influencers”: The Impact of Instant TikTok Fame on Creator Longevity and Online Communities
15 of The Most Iconic Internet Moments of 2023
Who is Gwen The Milkmaid? ASMR YouTuber GwenGwiz Re-Emerges as Tradwife TikToker— But is She For Real?
Pinkydoll & The Double Standards of NPC Streaming on TikTok
Dylan Mulvaney Reveals That Bud Light Never Reached Out Amid Transphobic Backlash
Gen Z’s Politeness Paradox: How ‘No-Nuance’ TikTok Is Changing Empathy And Communication Online
Does It Matter If Influencers Are Faking Coachella Content?
From YouTuber Books To Influencer Podcasts: How Creators Are Catering To The Demand For Free Content
TikTok’s Hunger Games Renaissance: Lionsgate PR Strategy Or Gen Z Nostalgia?
The Hailey Bieber Witch-Hunt: Why Brands Need To Stop Capitalising On ‘Female Rivalry’ For Social Media Marketing
Rainbow History Class Takes Queer & Trans Stories From TikTok To Audiobook
Jonti Ridley On The #BodyPride Campaign & Staying Confident For Sydney WorldPride
Why TikTok Users Are Debating The Value Of ‘Identity Capital’
Why TikTok’s ‘De-Influencing’ Trend Is Not Here To Stay
What Is ChatGPT & How Will AI Impact The Influencer Economy?
10 Most Viral Pop Culture Moments of 2022
Could AI-Generated Portraits Be TikTok’s Most Unethical Trend To Date?
The Social Edit: Holiday Gift Guide 2022
How YouTube’s ‘Storytime’ Era Has Informed True Crime Content Online
What Are ‘Dabloons’? How A Cat Meme Turned Into Imaginary TikTok Currency
TikTok & The Revival Of The ‘Indie Sleaze’ Aesthetic Among Gen Z
Morbid Curiosity: Why Are We So Obsessed With Each Other’s Suffering?
Twitter’s “Garden Coffee Lady” & The Demise Of Chronically Online Communication
Ber Interview Header
Singer-Songwriter Ber On Authenticity, Going Viral And Navigating A Music Career On TikTok