Kamala Is Brat: How Kamala HQ Became Part of The Gen Z Zeitgeist

On July 23rd, Special Correspondent Jamie Gangel faced the daunting task of explaining the “Kamala IS brat” lore to…

How Dating Exposés Have Shaped TikTok’s Pivot to Long-Form Content

This article was originally published on February 20, 2024. Updated on July 16, 2024. Since…

The ‘Office Siren’ Trend And Motorcycle Thirst Traps: TikTok & Its Love For Delusions

‘Delulu is the solulu’ should be, at this point, an expired TikTok moment. And yet,…

Taylor Swift & The Dangers of Deepfakes Online

This article was originally published on November 30, 2021. Updated on February 6, 2024.   Taylor…

The ‘Pookie’ Lore: What Campbell & Jett Puckett’s Viral Fame Says About CoupleTok 

As you scroll through the FYP, you’re bound to stumble across some couple content—whether it involves someone…

“Flop Influencers”: The Impact of Instant TikTok Fame on Creator Longevity and Online Communities

Ever since TikTok became the culture-defining app, the internet has completely changed. Gone are the days when…