The ‘Office Siren’ Trend And Motorcycle Thirst Traps: TikTok & Its Love For Delusions

‘Delulu is the solulu’ should be, at this point, an expired TikTok moment. And yet,…

The Demise of Online Product Reviews: From Shady Influencer Practices to AI-Generated Content

From the mid-to-late 2010s, one type of video ruled the internet: the review. The YouTube…

What We Owe Each Other: The Dark Side of the Digital Bystander Effect

With 5 million followers and counting, Mario Mirante is one of TikTok’s most prolific creators.…

“Flop Influencers”: The Impact of Instant TikTok Fame on Creator Longevity and Online Communities

Ever since TikTok became the culture-defining app, the internet has completely changed. Gone are the days when…

Mikayla Nogueira vs. Illusion Bronze’s Matthew Stevens: How Smaller Creators Leverage Influencer Scandal for Clout

Follower counts, views, and engagement have become some of the most important metrics in the…

The Gypsy Rose Blanchard Obsession: Are We Finally Embracing Nuance or Just Captivated by True Crime?

For months, TikTok users have been counting down the days until Gypsy Rose Blanchard’s release…