Makeup TikTok has a new viral obsession, and lucky for us, its the most accessible yet.
Maybelline’s new Sky High Mascara hit shelves just a few short weeks ago and has already sold out at stockists worldwide (including four times at Ulta!) in part thanks to its virality.
The product gained traction online after TikTok user @jess.c.eid posted a sponsored video with Maybelline showing off her before and after results. The startling outcome— full, thick, and very long jet black lashes— started a trend on beauty TikTok, prompting makeup lovers across the platform to “stitch” their first impression using the mascara with the 19-year-old’s initial video.
With thousands of impressive user results and 63 million views on the #SkyHighMascara hashtag since Jessica’s video, Maybelline’s latest drop has reached cult-status practically overnight.
So now that we know it works, here’s everything you need to know about the viral mascara sweeping our TikTok FYP.
Where can I buy the Maybelline Sky High Mascara?
This drugstore fave is available for purchase at most Maybelline stockists but as we know, it sells out quickly! In Australia, it’s available at Adore Beauty, Amazon, Big W, Chemist Warehouse, Coles, Kmart, lookfantasic, Oz Hair and Beauty, Priceline, RY, and Woolworths, but we recommend checking availability online first before venturing into your local.
How much does the Maybelline Sky High Mascara cost?
It seems the Maybelline Sky High Mascara will run you anywhere from $12-$23 depending on your local currency— a serious bargain for such seriously fab lashes.
What kind of wand does the Maybelline Sky High Mascara have?
The Maybelline Sky High Mascara comes with a rubber wand that slightly tapers at the tip to help with precision application. The bush itself is flexible with long rubber bristles to avoid picking up globs of product like stubby rubber brushes tend to do.
@zozoroe #stitch with @jessica.c.eid I think I found my new favorite mascara? @maybelline #skyhighmascara #maybelline #mascara #fyp #viral #makeuphacks
♬ original sound – Zoe Roe
How to apply the Maybelline Sky High Mascara
A major reason this mascara went viral is because of the application process. According to TikTok, users will get the best results with three full coats— waiting until each coat dries tacky before applying the next.
How does the Maybelline Sky High Mascara wear?
While mascara will wear differently on everyone depending on lid shape, eye sensitivity, and how much oil your skin produces around the eyes, most users agree that the Maybelline Sky High Mascara has little-to-no fall out and rarely transfers or smudges on the lid.
Check out the Maybelline Sky High Mascara here.