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Jen Atkin Transforms Addison Rae Into 2000s Icon For ‘Mane Addicts’ Relaunch

Jen Atkin Transforms Addison Rae Into 2000s Icon For ‘Mane Addicts’ Relaunch

What a way to close out a milestone year.

TikTok star Addison Rae is the latest influencer to be featured as a Mane Addicts ‘Mane Muse’ for the silo’s official relaunch. Founded by celebrity hairstylist and Kardashian BFF Jen Atkin, Mane Addicts is the leading digital destination for all things hair, putting a major emphasis on how pop culture and social media have shaped the beauty world.

So of course, it only made sense that they relaunch their ‘Mane Muse’ features with one of the biggest stars on the internet.

Styled from head-to-toe in 2000s ~asethetic~ (think: butterfly clips, pleated skirt, neon hues, and crimped tresses), Addison opens up to Mane Addicts about topics she rarely speaks on, like her swift rise to fame, her biggest style icons, and how she handles haters.

“It can get overwhelming but I think I’ve done a pretty good job at handling it,” she tells Mane Addicts on her newfound social media success. “I think the last year has made feel a lot of different ways – I’m not sure that overwhelmed is the first one that I’d list.  The comments don’t overwhelm me but will sometimes make me sad.”

Addison is amongst a handful of Gen-Z stars who have found themselves wildly famous in the last 18 months thanks to TikTok. With over 100 million social media followers across all her platforms, the 20-year-old was also named the highest-paid TikToker of this year.

Despite the success, Addison says it doesn’t come without its pitfalls— namely, the online hate. The one thing people love to hate her for? Being too nice.

“People seem to hate me for being too nice… they just hate it. People are actually so upset about me smiling all the time,” Mane Addicts reports. “People want to hide behind the screen and use that to their advantage. I always look at it, too, like people who have negative things to say, a lot of them are going through things themselves, and they’re trying to deflect that onto someone else.”

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In keeping with the theme of the shoot (and Gen-Z’s obsession with the 2000s), Addison tells Mane Addicts that her biggest style icons from that era were Hilary Duff because she “was willing to take risks” and Britney Spears for being “one of the most iconic people when it came to trends.”

Read the full interview here.

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