10 of the Biggest Viral Moments in 2024

The Rise of Doxxing: How TikTok has Normalised the Invasion of Privacy Online
The Mainstream-ification of ASMR Content: From Whisper Community to Celebrity Gag

The History & Legacy of the Brit Crew: Lessons From One of the First Creator Collectives

TikTok as The New Tumblr: How Social Media (Overtly) Counters The Body Positivity Movement
Unpacking The Ballerina Farm Discourse & What it Means For The Tradwife Movement
Kamala Is Brat: How Kamala HQ Became Part of The Gen Z Zeitgeist
How Dating Exposés Have Shaped TikTok’s Pivot to Long-Form Content
Who is Gwen The Milkmaid? ASMR YouTuber GwenGwiz Re-Emerges as Tradwife TikToker— But is She For Real?
Why Gen Z Hates The TikTok ‘Blueberry Milk Nails’ Trend
Why Internet Users Believe Colleen Ballinger Will Return as a Far-Right Influencer
Gen Z’s Politeness Paradox: How ‘No-Nuance’ TikTok Is Changing Empathy And Communication Online
Rainbow History Class Takes Queer & Trans Stories From TikTok To Audiobook
How YouTube’s ‘Storytime’ Era Has Informed True Crime Content Online
Pop Culture is Tefi Pessoa’s Calling
The ‘Office Siren’ Trend And Motorcycle Thirst Traps: TikTok & Its Love For Delusions
The Demise of Online Product Reviews: From Shady Influencer Practices to AI-Generated Content

What We Owe Each Other: The Dark Side of the Digital Bystander Effect

Is 2024 Coachella’s Comeback?
Can Influencers Ever Really Rebrand?

Are TikTok Creators Influential Enough to Save the Platform?