From Roblox collaborating with Givenchy Beauty to Burberry announcing a partnership with Minecraft, it’s clear that the gaming industry is taking bold strides to enter the world of beauty and fashion, adding a new level of creativity to their brands. These collaborations are not only bridging the gap between gaming and beauty but creating a more interactive and immersive experience for consumers. And Xbox is the newest brand to jump on board.
Xbox is breaking new ground by partnering with one of the most iconic nail polish brands, OPI, to create a one-of-a-kind gaming accessory: the Sunkissed Vibes OPI Special Edition Xbox Wireless Controller. Inspired by OPI’s all-new Summer Make The Rules Collection, the controller comes in the same colours as four OPI nail shades – Sanding in Stilettos, Flex on the Beach, Surf Naked and Summer Monday-Fridays.
The exclusive controller suits any Xbox setup, providing seamless gameplay on multiple platforms, including console, PC, iOS, and Android. So, whether you are a gamer or a nail lover, this collaboration offers the perfect opportunity to unlock a new level of self-expression and add a pop of colour to your gaming setup.
But this isn’t the first time that OPI and Xbox have partnered up. Last year, the brands launched the OPI x Xbox collection – a line of 12 polishes inspired by popular gaming phrases and Xbox Game Pass titles. With the previous collection being Spring-inspired, the new controller is the perfect way to transition into Summer.
Head to the Xbox website here to learn more about the Sunkissed Vibes OPI Special Edition Xbox Wireless Controller and find your nearest retailers. OPI’s Summer Make The Rules Collection will be available to purchase anywhere OPI is sold beginning May 9, 2023.