Synonymous with the very idea of jewelry for Millennials, Pandora has been the obvious choice for celebrating milestone moments, gifting for loved ones, and spoiling yourself…a legacy the brand looks set to continue for a new cohort with the launch of their latest collection, Pandora ME.
Best known for their customisable charm bracelets and stackable rings, the brand is stepping it up even further, tapping the next generation of creative and musical talent in TikTok star Addison Rae and artist Charli XCX to create their own edits and embody the new collection— one designed for reinvention and self-expression.
“Pandora has been a part of my life for as long as I can remember,” explains Addison. “To work together is a dream because I have so many memories associated with my Pandora pieces which I’ve had forever. Plus, their stance on encouraging people to be their unique selves is really empowering, and I love that.”
When it comes to the collection itself, it’s clear the brand understands the Gen Z consumer. From necklaces, to earrings, to bracelets, available in three different metals (silver, rose and ash grey), the pieces are intended to be mixed and matched— allowing for interpretation and deconstruction to create truly unique pieces.
The collection’s link chain bracelets and necklaces (featured in Addison’s edit) standout as an upscale version of Gen Z’s favourite accessory, while the brand’s signature charms are designed with two trending eras in mind: the ‘70s and the early aughts. Retro-style medallions, dainty mini dangles, and word links can be added to any piece of jewelry as a standalone statement or for a layered, mixed-metal look, with our favourites including the rays of life medallion, the burning flame mini dangle, and the peace and love word links.
Similarly, building on the details the brand is known and loved for, Pandora ME offers a range of stackable rings for a tailored look. The classic style comes in the collection’s three feature medals, while the pavé ring style comes engraved with diamantes for a luxury option.
The collection’s most unique selection, however, is arguably the hoop earring sets, mimicking the aforementioned chain link style, the pieces allow for endless pairings of medallions, mini dangles, styling links— empowering Gen Z to consume more consciously by offering versatility and customisation.
“It’s all about inspiring individuality and empowering everyone to express who they are, but still as part of a community connected by values and interests,” Addison says. “Pandora has chosen music to inspire this connected individuality, which I think is super cool.”
Shop the Pandora ME collection from October 1st, here.
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