Patrick Ta is expanding his makeup brand in a major way.
The celebrity makeup artist (who boasts over 1.8M followers himself) has painted the faces of some of Hollywood’s biggest young stars including Selena Gomez, Gigi Hadid, Lili Reinhart, Ariana Grande, the Kardashians and his latest muse, Madelaine Petsch.
But the road to success wasn’t an easy one for Patrick.
The beauty mogul told Forbes of his multiple failed business attempts prior to finding makeup. After his tanning and nail salon filed for bankruptcy in Arizona, Patrick landed a job at M.A.C Cosmetics through his roommate. This opportunity sparked his insatiable passion for makeup. He moved to L.A., began posting his looks on Instagram, and one day Shay Mitchell slid into his DMs.
The rest is history.
In 2019, Patrick tried his hand once again at entrepreneurship, launching his eponymous brand, Patrick Ta Beauty. The inspiration for the line came from years of being asked how he achieves his signature style on clients— sexy yet natural soft glam with a serious lit-from-within vibe.
The brand launched with the ‘Major Glow’ line which included a lip shine, highlighting mist, body oil and a setting fan.
PTB has since launched brushes as well as a monochromatic cosmetics collection.
And now, Patrick is ready to help makeup lovers everywhere to conquer a major challenge we all struggle with on a daily basis— our brows.
Introducing, ‘Major Brow’ by Patrick Ta Beauty.
According to the Instagram announcement, Major Brow “celebrates perfectly imperfect, natural brows” and is designed to create feathery fullness for all brow types. The product comes housed in a mirrored rose-gold compact and is available in two shades: translucent and tinted.
To celebrate the launch, Patrick teamed up with his latest go-to muse, Madelaine Petsch, to create the dreamiest promotional shots.
For the campaign, Patrick gave Madelaine’s light brows a total makeover. He created depth, fullness and length on Madelaine’s brows by deepening the colour, brushing up the brow, feathering them out, and then securing them in place— all by using his two new products.
The finished product is so good, we dare say it rivals a fresh brow lamination.
It’s safe to say, we need to our get hands on Major Brow.
Major Brow by Patrick Ta Beauty will retail for $22USD and will be available at Sephora and online at patrickta.com.