A brand new Fenty Beauty collection is here!
Yesterday, the iconic brand announced the release of an entirely new collection called ‘Cheeks Out,’ — a range of cream blushes and bronzers.
To celebrate the news, Fenty flew top beauty gurus from around the world to L.A. for a wild launch party hosted by Rihanna herself.
Naturally, the entire evening was documented across social media and those of us watching from home were lucky enough to get a sneak peek of the new products in action.
Rihanna announced the new range with a speech about Fenty’s reputation for inclusivity. “Everyone knows how much I love to incorporate every skin shade/tone or at least, the community of a shade,” she said. “I just wanted to have something that people can use within their range of a shade.”
On the new Cheeks Out cream bronzer, Rih Rih said, “It’s literally one of my favourite families and franchises in the Fenty beauty brand.” And if swatches are any indication of performance, then we can see why.
Lucky for us, attendees like Hindash and Nyma Tang shared swatches on their stories of both the blushes and bronzers and we’re shook by how creamy and pigmented Fenty’s new collection looks.
YouTuber Nyma Tang swatched the blushes and bronzers on the inside of her arm. For those of similar or darker skin tone to Nyma, she noted the inside of her arm is the lightest area on her body so the shades may differ when used on the face.
Makeup artist and influencer Hindash added shade names to his swatches so followers could get a glimpse of what they can expect from the collection.
Aussie-born OG beauty vlogger Chloe Morello actually swatched one of the blushes on her cheeks, showing how easily it blends out, “It’s very blendable! LOVE,” she wrote.
As for the evening itself, the party looked lit AF.
“Fenty Beauty’s not about, you know, doing little cocktails, we about to get drunk,” said Fenty’s Global Artist, Hector Espinal at the beginning of the night. The event included multiple makeup counters where influencers could play with product as well as game stations, a life-size cash cube, a dance floor, a beauty bar, and of course, a free-flowing alcohol bar.
Next time Rihanna’s hosting a wild launch party, we’ll make sure our invite doesn’t get lost in the mail.
Check back for updates on launch details coming soon.