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Euphoria’s Makeup Artist, Donni Davy, To Launch Beauty Brand

Euphoria’s Makeup Artist, Donni Davy, To Launch Beauty Brand

Keep your wallet on standby, because the queen of Gen Z beauty is launching her own makeup line.

Donniella “Donni” Davy, the lead artist behind Euphoria’s iconic makeup looks, is creating her own brand inspired by the series.

“I can’t believe I’m finally able to share this, and that this is actually real!! For the past two years and while filming Season 2, I’ve been secretly working on creating the makeup line of my literal DREAMS,” Donni shared to Instagram earlier this week. “I couldn’t be more completely over the moon thrilled out of my mind to introduce Half Magic.”

According to Half Magic’s Instagram page, the line is a collaboration between Donni and A24, the production company behind Euphoria. We can only assume the brand will be in-line with the show’s Emmy-winning looks.

Though nothing’s been confirmed yet, the brand is rumoured to launch two categories of products— one that will include every day wearable shades, and a second that will include vibrant colour, whimsical hues, and hopefully a lot of glitter.

Donni, who notoriously avoids using foundation on the Euphoria stars if possible, will also allegedly be releasing a range of beauty tools to help fans perfect her unique technique.

Half Magic is set to launch in the U.S. for spring 2022. Check back for updates on when and where you can buy this exciting brand.

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