Now Reading
TikTok Making Moves Into Mobile Gaming

TikTok Making Moves Into Mobile Gaming

tiktok gaming header

Despite being one of the biggest video sharing platforms on the Internet, TikTok is looking to move into and conquer the next category; namely mobile gaming, according to a recent Reuters report.

Not the first time TikTok has tried its hand at in-app games, the app has previously integrated a game called Garden of Good in partnership with Feeding America. Enabling similar gameplay to FarmVille, TikTok users were able to earn points that enabled them to make a donation to the charity. Recent developments however, suggest a bigger push into the category, such as the announcement last year of a partnership with the FarmVille developer Zynga, to create and integrate a game called Disco Loco 3D to run inside the app. Additionally, Reuters has revealed a further trial of in-app games in Vietnam— a testing group chosen due to the country’s tech-savvy population, with 70% of the country’s citizens under the age of 35— although spokespeople for the video app have denied this testing at the time of publication.

And in-app games is not all, TikTok also seems to have its eye on web gaming and streaming. As reported by TechCrunch, the app also looks to be trialling a live mobile gaming feature, in order to better allow creators to engage with fans while live streaming, as well as offering mini-games and shopping experiences during regular TikTok live streams to boost engagement.

See Also

The move into the gaming category is no surprise, with Chinese competitor app Douyin offering in-app games since 2019, and Netflix announcing the appointment of its first Vice President of Game Development in July 2021. Representatives for the app have stated that they “[are] always looking for ways to enrich [the] platform and regularly test new features and integrations that bring value to [the] community.”

Scroll To Top