
Finally, a TikTok beauty hack we can all achieve regardless of skill level!
Users have been pinching their noses and cheeks for a rosy flush in TikTok’s latest #NaturalBlush trend.
While this simple blush “hack” has been a beauty trick used for literal centuries, this trend, set to Suzanne Vega’s song “Tom’s Diner”, has become a popular challenge in recent weeks, with the #NaturalBlush hashtag amassing over 107.6 million views at the time of publication.
@bryniebooo it kinda worked haha
♬ original sound – riley 🙂
According to Into The Gloss, pinching your cheeks, among other hacks like biting your lips and applying beetroot juice as a stain were all common ways to bring colour to the face in the Victorian era, when heavy makeup with frowned upon.
Pinching your cheeks for a natural blush has since been passed on as a tip throughout generations of women, and still frequently features in natural or “no-makeup makeup” tutorials.
However, POC on TikTok have noted that the trend does not have the same effect on those with darker skin tones, and have co-opted the trend with a satirical twist, creating their own version of the trend.
@zagwex Wow I didn’t think it would work #fypシ゚viral
♬ original sound – riley 🙂
While POC participating in this trend seem to be playfully critiquing the original #NaturalBlush trend, their take effectively points to the eurocentric norms of apps like TikTok and the trends that dominate such platforms.
And if you’re looking for a flush that lasts longer than 30 seconds, see some of our favourite blush products that lasts all day!