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Tarte’s “Full Coverage” Lip Gloss Is Taking Over TikTok

Tarte’s “Full Coverage” Lip Gloss Is Taking Over TikTok

Tarte Lip Plump

It’s been a minute since Tarte has had a viral moment (love you, Shape Tape) and we’re so here for it!

Branded as a “hybrid gloss balm”, Tarte’s Maracuja Juicy Lip Balm has TikTok beauty creators speechless, the product going viral thanks to its “full coverage” performance and high gloss formula.


I meannnn I’ve become addicted at this point 🤷🏼‍♀️💗🫶🏼 vc: @Mikayla Nogueira

♬ Love You So – The King Khan & BBQ Show

Loved for its smooth, lightweight texture and lipstick-like application, TikTok users are most impressed by the glossiness of the finish.

With the balm version launching and seeing instant success back in 2020, the brand have this year released the product we know and love, with an added plumping effect: the Maracuja Juicy Lip Plump— a welcome update to the original award-winning formula, which is no surprise also seeing wild success on the short form video app.

Beauty creator @rudiberry described the lip plump as giving the “cooling effect rather than the […] painful heat effect”.


Reply to @kkreneee the girl was too stunned to speak @tarte cosmetics #maracujajuicylip #juicylip

♬ She – Harry Styles

TikTok users have also praised Tarte for the lip products’ sheer and buildable colour, making the products well-loved by people of many different skin tones.

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@tartecosmetics maracuja juice lip plump in honeysuckle ✨ plump isn’t dramatic which i love

♬ écoute chérie bestspedup – sped up songs ❤️‍🩹

Both the lip balm and the lip plump have been receiving rave reviews on TikTok as makeup lovers have rushed to get their hands on the trending products.

“White peace” has proven to be the most popular shade, already selling out on Tarte’s website.

We can’t wait to try it!

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