These days, the TikTok FYP seems to be flooded with people showcasing their perfectly styled blowouts, complete with curtain bangs that could rival a red carpet. Where bouncy hair has made a resurgence, Dyson’s hair tools have become the best way to create the look— whether through the Airwrap™ multi-styler, Corrale™ straightener or Supersonic™ hairdryer.
While Gen Z is already a big fan of Dyson, the brand has officially won them over after appointing BLACKPINK’s Kim Ji-soo—known by her mononym of Jisoo—as their latest ambassador.
“JISOO is an aspirational, modern and timeless beauty who plays an important role in celebrating natural beauty and elevating hair health,” Kathleen Pierce, Dyson Beauty President, says. “We are delighted to welcome her to the Dyson family.”
Considering Dyson’s mission to “seamlessly marry the world of science and technology with health and beauty,” it’s no wonder that Jisoo has given the hair tools her stamp of approval.
“Dyson hair care products are must-have items for me because they allow me to achieve healthy, natural styles with protection from extreme heat damage,” the 28-year-old singer says. “I’m also drawn to devices with aesthetically pleasing designs and colourways, which is why I’ve been so satisfied with Dyson hair care-products.”
From Ariana Grande rocking bright red hair for Victorious to Jennifer Lawrence going brunette for the entire Hunger Games trilogy, celebrities have put their hair through the wringer for different opportunities. But for Jisoo, healthy hair remains a priority.
“I’m always interested in maintaining healthy hair because I need to style my hair a lot when I’m working, so I try to use hair care products that can help keep my hair healthy,” Jisoo reflects. “I use Dyson hair care products routinely, as their intelligent heat control system prevents extreme heat from damaging my hair and makes it easy to maintain healthy hair.”
When it comes to her favourite products, she’s obsessed with Dyson’s Airwrap™ multi-styler, emphasising that it is the perfect tool for everyone— whether you’re a professional stylist or not.
“I’m particularly pleased with the Dyson Airwrap™ multi-styler, which not only protects my hair from damage but also makes my styling routine so much simpler,” she goes on to say. “There are stylists who help me do my hair before performing on stage, but there are times when I need to do my own styling, and the Dyson Airwrap™ multi-styler makes it easy for anyone, including me, to get the look they want quickly.”
Jisoo has already introduced her followers to the latest iteration of the Dyson Airwrap™ multi-styler, highlighting the new Ceramic Pop colourway.
To learn more about the Dyson Airwrap™ multi-styler in Ceramic Pop and explore the product range, check out Dyson’s website here.