Iconic in its own right, you’d be hard pressed to find a Millennial who doesn’t own a piece of Pandora jewellery. However, with the launch of Pandora ME in October 2021, the brand is looking to find the same cult following in new demographic: Gen Z.
Announced last year with Addison Rae and Charli XCX at the forefront, the launch of Pandora ME brought a new collection of customisable jewellery, prioritising self expression and creativity. With a deep understanding of talent that resonates with and represents Gen Z, the brand has today announced its collective of ambassadors for 2022 and beyond, tapping Gossip Girl’s Evan Mock, Euphoria’s Barbie Ferreira, and singers Gracie Abrams and Ella Mai.
From Evan’s androgynous surf skate style to Barbie’s boldness and unapologetic love of colour, each member of the collective seeks to build on the momentum of last year’s relaunch, inspiring fans to explore the art of authenticity, doing so through individually curated ‘Edits’, representing their personal style.
Introducing new adaptable styles in 14k gold plating to complement the existing sterling silver and freshwater cultured pearl components, the brand’s creative directors Filippo Ficarelli and Francesco Terzo explain, “We want to inspire people to find their way to new personalisation opportunities— Pandora ME invites experimentation. What we are creating here is an expanded universe of customisable jewellery stylings.”
The collection includes statement link bracelets, necklaces, stacking rings, earrings and dangles, all designed to mix and match, providing the ultimate opportunity for self-expression. Each member of the collective’s ‘Edits’ are available to shop now in store and online.