The ‘Pookie’ Lore: What Campbell & Jett Puckett’s Viral Fame Says About CoupleTok 

As you scroll through the FYP, you’re bound to stumble across some couple content—whether it involves someone…

“Flop Influencers”: The Impact of Instant TikTok Fame on Creator Longevity and Online Communities

Ever since TikTok became the culture-defining app, the internet has completely changed. Gone are the days when…

Mikayla Nogueira vs. Illusion Bronze’s Matthew Stevens: How Smaller Creators Leverage Influencer Scandal for Clout

Follower counts, views, and engagement have become some of the most important metrics in the…

Max Balegde Faces Criticism From The Trans Community In Response To Fundraiser Announcement

Max Balegde is facing criticism from the Trans community over the lineup of his ‘We…

Game of Thrones x Pandora Collection Header

Pandora Launches Iconic Collaboration Inspired by Game of Thrones

When it comes to series with cult-like followings, nothing compares to the fandom for Game…

Is ‘Gen X Soft Club’ the Next Aesthetic Trend to Re-Emerge?

TikTok trend forecasters are pegging ‘Gen X soft club’ as the next possible aesthetic trend…